UTM Builder

The UTM Builder is a free online tool that lets you create UTM-tagged URLs in seconds. Designed for digital marketers, SEO professionals, and campaign managers, this tool helps track your traffic sources across Google Analytics and other platforms.

Use this tool to add utm_source, utm_medium, utm_campaign, utm_term, and utm_content parameters to any URL and measure performance accurately.

No technical knowledge or software is required—enter your values and instantly generate a clean, trackable link.

Key Features of UTM Builder

1. Real-Time UTM URL Generation

Enter your base website URL and marketing parameters, and the UTM Builder will output a fully tagged URL ready for use in campaigns.

2. Google Analytics Compatibility

All generated UTM parameters follow Google’s Campaign URL Builder structure for compatibility with Google Analytics, Google Ads, and CRM systems.

3. Custom Input Fields

Add five custom values:

• utm_source: Where the traffic comes from (e.g., google, newsletter)

• utm_medium: The marketing medium (e.g., cpc, social, email)

• utm_campaign: Campaign name (e.g., spring_sale, black_friday)

• utm_content: Content variation or ad type

• utm_term: Paid keyword (used in PPC tracking)

4. Clean Output Format

The final URL is displayed below the form and is copy-ready. It handles special characters, spacing, and encoding automatically.

5. 100% Browser-Based

Everything runs in the browser—nothing is uploaded or tracked. It’s secure, instant, and accessible anytime.

How to Use UTM Builder

1. Paste your base website URL into the “Website URL” field.

2. Fill in each UTM parameter with relevant information about your campaign.

3. Click Generate to instantly receive your UTM-tagged link.

4. Copy and use it in ads, emails, social media, or landing pages.

UTM Builder Use Cases

• Email Campaigns: Tag newsletter links to track open rates and link clicks.

• Social Media Posts: Monitor how Facebook or Twitter traffic performs compared to other platforms.

• PPC Advertising: Add utm_term to capture keyword-level ad performance.

• Affiliate Campaigns: Assign source and medium values to affiliate partners for transparent tracking.

Who Should Use UTM Builder?

• Digital marketers managing multi-platform campaigns

• SEO experts tracking organic vs. paid reach

• Media buyers running ads across channels

• Content strategists analyzing referral data

• Business owners measuring the ROI of digital efforts

Benefits of Using UTM Builder

• Simplifies campaign URL creation

• Prevents data mislabeling in analytics tools

• Enables A/B testing and performance segmentation

• No spreadsheets or manual URL editing required

• Increases clarity in marketing reports

Related Tools

• URL Parser – Break down UTM links to verify campaign parameters and structure.

• URL Encode – Safely encode special characters before embedding UTM links into ads or emails.

• URL Decode – Decode complex or long UTM strings for better readability.

• QR Code Generator – Create scannable QR codes from UTM links for print ads, brochures, or posters.

Frequently Asked Questions About UTM Builder

1. What is a UTM code?

A UTM (Urchin Tracking Module) code is a set of URL parameters that helps track the effectiveness of online marketing campaigns in analytics tools.

2. Which UTM parameters are required?

Technically, only utm_source is required, but best practice includes utm_medium and utm_campaign for proper segmentation.

3. Will this work with Google Analytics 4?

Yes, UTM parameters are fully supported by GA4 and other analytics suites like Matomo, HubSpot, and Adobe Analytics.

4. Can I use UTM links in social media bios or posts?

Yes. UTM-tagged links can be used in Instagram bios, LinkedIn posts, Twitter campaigns, and more for click tracking.

5. Do UTM parameters affect SEO?

No. They do not impact rankings because search engines typically ignore query strings. However, you should use canonical URLs properly.

6. How do I test if my UTM parameters work?

Paste the UTM link in a browser and review the data in your analytics platform under the Source/Medium and Campaign sections.

7. What’s the difference between utm_term and utm_content?

• utm_term: Typically used to track paid keywords in PPC.

• utm_content: Distinguishes between multiple links or creatives in the same campaign.

8. Can I save or export UTM links?

This tool does not save links, but you can copy the generated URL and store it in any spreadsheet or CRM manually.

9. Is this tool compatible with URL shortening services?

Yes. You can use services like Bitly or TinyURL after generating the UTM URL here to shorten it for easier sharing.

10. Does this tool store any data?

No. It works entirely client-side. None of your URLs or tracking data is stored or transmitted to servers.